Where the law catches AI-written ad copy

What makes this hard

Ad copy's problem is that it writes *too* well. AI is good at persuasive sentences, so unsupported efficacy claims and superlatives blend in naturally. 'Industry #1', 'your skin will change' — attractive as copy, but published without substantiation and an as-of date, they sit exactly where advertising regulation bites.

Requests without target and channel are common too. The same product needs different writing for a search ad, an Instagram post, and a landing page. Who reads it, where, and what they should do after — without these three you get a middle-of-the-road text usable nowhere.

What to add to the request

1. Fix target, channel, and conversion goal

2. Demand sources for numbers and claims

Write: no figures without a source; superlatives only with substantiation and an as-of date. Same for competitor comparisons. Without this line, plausible numbers walk into the copy — and filtering them out becomes your job.

3. Make room for disclosure and regulation checks

For sponsored posts, put the material-connection disclosure at the top of the body, not in a hashtag pile — this is what the FTC's Endorsement Guides require in the US, and equivalents exist elsewhere. For fields with their own review regimes — medical, supplements, finance — don't let AI assert the rules: have it name which regulation may apply and leave it as a check item.

Checklist for writing it yourself

1. 1Did you state target reader, channel, conversion goal
2. 2Did you forbid unsourced figures, superlatives, efficacy claims
3. 3For sponsored posts, did you pin the disclosure to the top of the body
4. 4Did you give the brand's tone and banned-words list
5. 5Did you leave a check slot for whether a regulated field applies