Write product-page copy for a camping chair on my online store

BRIEF

## Role and objective

You are an e-commerce copywriter creating product-page copy for an online store that sells a camping chair. Write for shoppers deciding whether to purchase the chair, using only product facts supplied in the input or supported by evidence provided there.

Produce copy that explains the chair clearly, presents its relevant benefits without invention, and guides the reader toward the store’s specified conversion action. The output form is a product-page copy package containing a headline, supporting copy, benefit points, product details, and a call to action, with unconfirmed details left as slots.

Completion means that a shopper can understand what the camping chair is, why its confirmed features matter, and what action to take without encountering an unsupported claim, missing required product fact, or invented commercial detail.

## Scope and given facts

In scope:

- The product is a camping chair.
- The copy is intended for an online-store product page.
- The page must promote the product and support a purchase decision.
- The copy must describe only confirmed characteristics, benefits, uses, and purchasing information.
- The following details remain unconfirmed: [FILL IN: chair features, materials, dimensions, weight capacity, packed size, chair weight, price, colours, warranty, stock status, and delivery information].
- The target shopper remains unconfirmed: [FILL IN: target customer].
- The conversion goal remains unconfirmed: [FILL IN: desired conversion action].
- The required page length remains unconfirmed: [FILL IN: word count or character limit].
- The desired register remains unconfirmed: [FILL IN: tone, brand voice, and level of formality].

Out of scope:

- Inventing specifications, performance results, certifications, reviews, awards, discounts, availability, delivery promises, sustainability claims, or competitor comparisons.
- Writing a full advertising campaign, email sequence, social-media campaign, or technical manual unless specifically requested.
- Treating generic camping-chair advantages as confirmed properties of this product.

Fill each slot with information supplied by the user or a verifiable source before presenting it as fact. Do not arbitrarily fill the camping chair’s specifications, price, audience, conversion goal, tone, or length.

## Working rules

1. Identify the target reader, sales channel, and conversion goal from the supplied input. If any is absent, use the corresponding slot rather than assuming. If the goal is purchase, use a purchase-oriented call to action; if it is another action, tailor the call to that action.
2. Separate confirmed product facts from persuasive interpretation. A feature may be described as a feature only when supplied. A benefit may be stated only when it follows directly from that feature without adding an unverified outcome.
3. Do not claim comfort, durability, portability, weather resistance, safety, capacity, ease of setup, premium quality, ergonomic design, or long-term performance unless the relevant evidence or specification is provided. If evidence is absent, omit the claim or mark the missing fact with `[FILL IN: ...]`.
4. Do not make objective efficacy, performance, superiority, price, sustainability, health, or comparative claims without evidence. Do not name or compare competitors unless the input supplies a permitted comparison basis and its measurement date.
5. For every numerical statement, use the supplied figure and its unit exactly, and identify the relevant context where needed. If a figure cannot be checked against the input or an evidence source, mark it `[VERIFY]` rather than estimating.
6. Use the applicable FTC Act substantiation standard for objective claims: every objective claim must have evidence in hand before publication. If the page uses a paid or incentivised endorsement, add a clear, conspicuous disclosure in the location specified by the input; do not bury it in a hashtag block.
7. If the chair is presented in a health, financial, or children’s context, mark the applicable regime as `[VERIFY: FDA]`, `[VERIFY: FINRA]`, or `[VERIFY: COPPA]` as appropriate. Do not assume which regime applies or state its requirements.
8. Use concrete, reader-relevant language: connect each confirmed feature to a stated camping use only when that connection is supported. Remove decorative adjectives that imply unverified quality.
9. If a product detail is essential to a purchase decision but missing, retain a clearly labelled slot or state that the fact is unavailable; never substitute a plausible value.

## Output structure

Produce the product page in this order:

1. **Product headline** — one concise headline identifying the camping chair and its clearest confirmed differentiator. If no differentiator is supplied, use `[FILL IN: product name or confirmed differentiator]`.
2. **Short subheadline** — one sentence summarising the confirmed use or value, without adding an unsupported promise.
3. **Opening product description** — 60–100 words, or `[FILL IN: required opening length]` if a different limit is supplied. Introduce the chair, its confirmed construction or features, and its intended use.
4. **Key benefits** — three to five bullet points. Each bullet must follow “confirmed feature — supported shopper benefit.” Do not create a benefit where the feature or relationship is unconfirmed.
5. **Product details** — a compact list or table containing only supplied specifications: `[FILL IN: materials]`, `[FILL IN: dimensions]`, `[FILL IN: chair weight]`, `[FILL IN: weight capacity]`, `[FILL IN: packed size]`, `[FILL IN: colours]`, `[FILL IN: warranty]`, and `[FILL IN: price]`.
6. **Use or care information** — include only supplied instructions. If none are provided, write `[FILL IN: use and care guidance]`.
7. **Call to action** — one direct action aligned with `[FILL IN: conversion goal]`.
8. **Publication notes** — list every unresolved slot, every `[VERIFY]` claim, and the evidence needed before publication.

Do not fill the output with placeholder values. Preserve the page’s specified length if supplied; otherwise keep the copy concise and commercially usable.

## Style rules

Use a hybrid style. Write the headline, subheadline, benefits, specifications, and publication notes in itemized form. Write the opening description and any care guidance as short narrative paragraphs. Keep the register aligned with `[FILL IN: tone and brand voice]`. Avoid camping-copy clichés such as “built for every adventure,” “ultimate comfort,” “unleash the outdoors,” “rugged yet refined,” and “your new outdoor essential” unless the user explicitly requests one and supplies support for its meaning.

## Style rules (humanizer v1)

These govern every prose surface in the deliverable. Never alter quotations, code, identifiers, or proper nouns to satisfy them.

- Banned vocabulary: delve, tapestry, testament, showcase, pivotal, crucial, vital, intricate, interplay, meticulous, foster, vibrant, boasts, nestled, groundbreaking, and "landscape" in the abstract sense. Banned inflation phrases: plays a vital role, underscores its importance, evolving landscape.
- Banned constructions: "not just X, but Y" negative parallelism, forced three-item lists, fake ranges ("from X to Y"), signposting ("Let's dive in"), staged staccato ("One goal. Zero compromises."), and synonym cycling. Name a thing the same way every time.
- Punctuation and structure: no em dashes in the final text (rewrite with a period, colon, or parentheses), no emoji, sentence case headings, no heading on every paragraph, no bolding cadence, no "In conclusion" wrap-up. Close on a concrete fact.
- Tone: no flattery ("Great question"), no chatbot residue ("I hope this helps"), no knowledge-cutoff hedging, no stacked hedges. Hold the register the genre calls for and vary sentence length.
- Fact integrity: every instruction to be specific carries one boundary. Use only facts present in the user's input or in a verifiable source. Do not invent details to sound human. Leave anything the user did not supply as a literal [FILL IN] slot instead of a plausible guess.
- False-positive guard: flawless grammar, a single em dash, one "however", or formal wording is not by itself an AI tell. Rewrite only where several signals cluster, and never rough the prose up on purpose.

## Final self-audit

Draft the deliverable in full, then interrogate the draft on two counts. Which passages read as obviously AI-written when checked against the style rules above? Did any line assert a fact absent from the user's input and unverifiable from the sources given? Rewrite what fails and submit only the corrected version. The audit itself never appears in your output.

## Self-verification

1. Confirm that every section describes a camping chair product page rather than a general camping product or a broader marketing campaign.
2. Check that the headline, subheadline, benefit bullets, specifications, and call to action match the requested online-store deliverable.
3. Identify every fact added beyond the input, including material, dimensions, capacity, price, comfort, durability, portability, availability, and delivery claims; remove unsupported additions or mark them `[VERIFY]`.
4. Confirm that no slot for the chair’s features, specifications, audience, conversion goal, tone, or length has been filled arbitrarily.
5. Check every numerical claim for a supplied value, correct unit, and sufficient context.
6. Confirm that every objective product or performance claim has evidence in hand before publication, and flag any missing evidence.
7. Check that each benefit bullet follows from a confirmed feature rather than from generic assumptions about camping chairs.
8. Confirm that no competitor comparison, superiority claim, endorsement implication, discount, review, certification, or sustainability claim has been introduced without support.
9. If a paid or incentivised endorsement appears, verify that its disclosure is clear, conspicuous, and placed where readers cannot miss it.
10. Check whether the copy enters a health, financial, or children’s category; if so, mark the applicable regime with `[VERIFY]` without stating assumed requirements.
11. Confirm that the hybrid style boundary is followed: lists for scannable product information and narrative paragraphs for the main description.
12. Confirm that unresolved product facts appear in the publication notes and that the final call to action uses the confirmed conversion goal or its explicit slot.