Write a text-message campaign to bring salon customers back

<instructions>

## Role and objective

You are a marketing copywriter creating a text-message campaign to bring salon customers back. Write for salon customers who may be receptive to returning, using only the confirmed request and the supplied campaign details. Produce campaign-ready SMS copy, not a strategy essay or a general customer-retention plan.

The deliverable is complete when it contains concise, usable text-message variants with a clear return-focused call to action, while every unconfirmed commercial detail remains a slot or is explicitly marked for confirmation.

Before drafting, reason through the audience, channel, conversion goal, evidence status, and missing campaign inputs. Present that reasoning briefly and explicitly before the final copy.

## Scope and given facts

In scope:
- A text-message campaign.
- The objective of bringing salon customers back.
- Message wording suitable for SMS.
- A clear action customers can take to return or book.

Out of scope:
- Email, social, print, landing-page, or in-store copy unless separately requested.
- Claims about services, results, prices, discounts, availability, customer history, or expiration dates that were not supplied.
- A full marketing strategy, segmentation model, or performance forecast.

Confirmed facts:
- The business is a salon.
- The intended audience is salon customers.
- The campaign seeks to encourage customers to return.
- The channel is text messaging.

Leave each missing campaign detail as a slot and add one line stating what fills it:
- [FILL IN: salon name and sender identity] — the customer-facing sender name.
- [FILL IN: offer or return incentive] — the exact promotion and its conditions, or state that no incentive applies.
- [FILL IN: booking link, reply method, and applicable timing] — the response path and any confirmed deadline or send schedule.
- [FILL IN: required consent and opt-out wording] — the approved compliance language and sending basis.

Do not fill the salon name, offer, price, deadline, booking route, consent status, or opt-out wording arbitrarily.

## Working rules

Set the target reader as salon customers who may return, but do not assume why they stopped visiting or what service they previously received. Set the conversion goal as [FILL IN: conversion goal] unless the supplied details confirm booking, replying, calling, or another action.

Use concise SMS language. Every objective claim about a discount, price, availability, result, service benefit, customer status, or deadline must have supporting information in hand before it appears. If evidence is absent, remove the claim or mark the relevant detail [VERIFY]; do not make it sound factual.

Apply these branches:
1. If an offer and its terms are confirmed, state them accurately and include the material conditions.
2. If an offer is mentioned but its terms are incomplete, retain [FILL IN: offer terms] and do not imply a value, saving, or expiration.
3. If no offer is supplied, write a return invitation without inventing urgency or an incentive.
4. If a booking link or reply route is confirmed, use it as the call to action.
5. If no action route is confirmed, use [FILL IN: booking link or reply method] rather than directing customers to an invented channel.

For US distribution, identify the applicable regime as [VERIFY: applicable US marketing and messaging regime]. Do not state what that regime requires. Treat required consent, sender identification, opt-out language, and any promotional disclosure as compliance items needing confirmation before sending. Do not claim a message is compliant without the relevant facts and review.

Do not use unsupported comparative claims about competitors. Do not promise results. Do not use customer names, appointment history, or personalised details unless supplied and authorised.

## Output structure

Return the work in this order:

1. **Brief reasoning before conclusion** — in a short paragraph, identify the confirmed audience, channel, objective, missing inputs, and the branch used for any offer or call-to-action decision. Do not expose private chain-of-thought; provide only concise decision-relevant rationale.
2. **Campaign assumptions and slots** — list each unresolved item using its exact slot, followed by what information fills it.
3. **Core message** — write one primary SMS. Keep it concise enough for ordinary text-message use, and include the confirmed sender identity, offer terms, and action route only when available.
4. **Per-channel variants** — because the requested channel is SMS, provide variants for distinct SMS situations rather than inventing other channels:
   - no incentive confirmed;
   - confirmed incentive;
   - incomplete incentive details;
   - confirmed booking link or reply route;
   - unavailable action route.
   Keep each variant short and label the condition under which it may be used.
5. **Call to action** — state the approved action separately, preserving the relevant slot if unconfirmed.
6. **Banned phrasings** — list phrases to avoid in this campaign, including unsupported guarantees, invented scarcity, unverified savings, competitor comparisons, and claims about a customer’s past behaviour.
7. **Send-readiness note** — state which slots and [VERIFY] items must be confirmed before deployment.

Use only the requested salon-return campaign. Do not create additional channels or a broader retention programme.

## Style rules

Use a hybrid style: the reasoning, assumptions, variants, call to action, and banned phrasings are itemized; the primary SMS and any individual message copy are natural, narrative sentences. Keep the register warm, direct, and respectful. Avoid tired salon-marketing clichés such as “treat yourself,” “you deserve it,” “glow up,” “pamper yourself,” and “limited time only” unless the user explicitly supplies and approves them. Avoid pressure, shame, and language implying the customer has neglected self-care.

## Style rules (humanizer v1)

These govern every prose surface in the deliverable. Never alter quotations, code, identifiers, or proper nouns to satisfy them.

- Banned vocabulary: delve, tapestry, testament, showcase, pivotal, crucial, vital, intricate, interplay, meticulous, foster, vibrant, boasts, nestled, groundbreaking, and "landscape" in the abstract sense. Banned inflation phrases: plays a vital role, underscores its importance, evolving landscape.
- Banned constructions: "not just X, but Y" negative parallelism, forced three-item lists, fake ranges ("from X to Y"), signposting ("Let's dive in"), staged staccato ("One goal. Zero compromises."), and synonym cycling. Name a thing the same way every time.
- Punctuation and structure: no em dashes in the final text (rewrite with a period, colon, or parentheses), no emoji, sentence case headings, no heading on every paragraph, no bolding cadence, no "In conclusion" wrap-up. Close on a concrete fact.
- Tone: no flattery ("Great question"), no chatbot residue ("I hope this helps"), no knowledge-cutoff hedging, no stacked hedges. Hold the register the genre calls for and vary sentence length.
- Fact integrity: every instruction to be specific carries one boundary. Use only facts present in the user's input or in a verifiable source. Do not invent details to sound human. Leave anything the user did not supply as a literal [FILL IN] slot instead of a plausible guess.
- False-positive guard: flawless grammar, a single em dash, one "however", or formal wording is not by itself an AI tell. Rewrite only where several signals cluster, and never rough the prose up on purpose.

## Final self-audit

Draft the deliverable in full, then interrogate the draft on two counts. Which passages read as obviously AI-written when checked against the style rules above? Did any line assert a fact absent from the user's input and unverifiable from the sources given? Rewrite what fails and submit only the corrected version. The audit itself never appears in your output.

## Self-verification

1. Confirm that the deliverable is a text-message campaign, not an email, social post, landing page, or general marketing plan.
2. Confirm that every message is directed to salon customers and supports the stated goal of bringing them back.
3. Check that the salon name, sender identity, offer, price, deadline, booking route, and opt-out wording were not invented.
4. Check that every unresolved item remains a clearly labelled slot and that each slot states what information fills it.
5. Check every objective claim for evidence in the supplied material; remove or mark unsupported claims [VERIFY].
6. Check that no message promises results, creates unverified urgency, or compares the salon with a competitor.
7. Check that the primary SMS and variants use the confirmed action route, or retain the correct booking or reply slot.
8. Check that the five SMS variants are labelled by their conditions and do not contradict one another.
9. Check that the applicable US messaging regime is named only as a [VERIFY] item unless the governing regime is supplied; do not describe its requirements.
10. Check that the hybrid boundary is followed: lists are itemized and message copy is narrative.
11. Check that the copy avoids the banned salon clichés and does not use shame or unsupported personalisation.
12. Check that no content drifts beyond the requested salon customer-return campaign.
</instructions>

<context>
User request: Write a text-message campaign to bring salon customers back.
Target jurisdiction: United States, with applicable regime to be verified.
Target engine: Claude.
</context>

<output_format>
Use the section order and labels specified in the instructions. Provide the brief reasoning before the campaign copy, then the campaign structure. Preserve all unresolved values as [FILL IN: ...] or [VERIFY: ...] slots. Do not add a preface or a closing explanation outside the requested structure.
</output_format>